Video Marketing: What You Need to Know

FloristIt’s no wonder why popular platforms like Pinterest, Instagram and Facebook continue to attract millions of users worldwide. According to a study conducted by the 3M Corporation and Zabisco, 90% of information transmitted to the brain is visual. Furthermore visuals are processed 60,000 faster in the brain than text is.

If you run a business, these are pretty compelling reasons for adding more visual tools to your marketing arsenal. The most pursuasive visual formats are, of course, video. According to SEOmoz, posts with videos attract 3 times more inbound links than plain text posts. If that isn’t compelling enough, 85% of the US internet audience watches videos online. And, if your target audience happens to be between the ages of 25-34, this is the demographic group that watches the most videos (ComScore, Nielsen). Regardless of who you are selling to, however, the statistics continue to support the fact that nothing sells like an up close and personal video of what you do and why you do it better.

As you plan your next marketing moves, you would be wise to consider including some video. The good news is that there are many economical video platforms available today. You don’t have to budget thousands of dollars anymore. Today it’s easy to create videos, and upload them to your YouTube channel. Even easier is to use an app, such as GLTYR, that actually creates a website with video, photo, text and audio components.

With tools like these available, there is no longer any reason to avoid adding video to your marketing mix. For more information about video go to


GLTYR (pronounced “glitter) is an affordable, quick and easy way to powerfully communicate your message as a multimedia web page that can be created, edited and shared entirely from a mobile device at anytime from anywhere. GLTYR is widely used by individuals, organizations and services with extremely limited marketing budgets including schools, non-profits, small-businesses and individual service providers.