Three Ways Realtors Get New Business: Not What You Might Think!

sold-signRecently the National Association of Realtors’ 2014 Home Buyer and Seller Generational Trends report was issued. Interestingly enough, some of the marketing tools one might expect to be heavy hitter lead generators only account for about 1% of closed business. So SEO, traditional advertising, and all those great little magnets and pads of paper may be a waste of marketing dollars.

What are the top three ways to get new business? These may sound old school, but, according to the report, they will pull in business:

  1. Grow your database and work to get referrals from people who know and like you and your services.
  2. Stay in touch with those who have already worked with you. They are excellent referral sources and may even call you the next time they are buying or selling.
  3. Face to face, personal interaction, when possible. People want to see and hear the person they are going to trust to find their new home or a buyer for their old one.

Of course you can’t possibly sit down and have coffee with every prospect out there. But showing your personable side to your prospects as often as possible will help gain their trust. At GLTYR we know that. That’s why we created a tool that lets realtors share themselves with prospective clients by blending together video, audio, text and photos in one easy to use app. GLTYR actually creates your commercial as a website with a url that you can simply embed in your email signatory or include in a pdf. Best of all, anyone can open a GLTYR. Unlike Instagram, Facebook, Twitter and other social media platforms; no membership is required! To find out more about creating some “face time” with a GLTYR commercial for your real estate business, visit


GLTYR (pronounced “glitter) is an affordable, quick and easy way to powerfully communicate your message as a multimedia web page that can be created, edited and shared entirely from a mobile device at anytime from anywhere. GLTYR is widely used by individuals, organizations and services with extremely limited marketing budgets including schools, non-profits, small-businesses and individual service providers.