Users of Video to Grow to One and a Half Billion In Less Than Two Years: Are You Marketing with Video Yet?

Renjith Krishna for FreeDigitalPhotosThis year’s Cisco Visual Networking index has forecasted the number of individuals using video in their daily lives to reach 1.5 billion by 2016. The volume of people accessing video via smart phones will increase 18 times between 2014 and 2016, growing to 1.6 billion. Add to that, the fact that 23% of all adults are also accessing video via their desktops, and you can see that video is rapidly outpacing all other forms of communication.

If you run a small business, you can no longer count on text and images alone to tell your story. Nothing brings a business to life more effectively than video. And, with all the tools and technology available, it doesn’t have to set you back thousands of dollars. Here’s how to get started with video:

  • Draft a personal introduction; try to keep it under 30 seconds. Practice until you feel comfortable, then record a short video. You can do this yourself with some of the new multimedia tools available today.
  • Take a few photos of your place of business.
  • Add some text to describe briefly what you do and what makes you and your company special.
  • Use one of the new tools available today that will put all your media together with a link to a secure site. They should also be able to brand it to your company.
  • Add your new ‘link’ into your signatory on emails, website, and any online postings you may have.

Taking a multimedia approach to your marketing is a smart move. Video is here to stay and successful businesses, large or small, will find ways to use it effectively to market and sell. Be one of them!

GLTYR (pronounced “glitter) is an affordable, quick and easy way to powerfully communicate your message as a multimedia web page that can be created, edited and shared entirely from a mobile device at anytime from anywhere. GLTYR is widely used by individuals, organizations and services with extremely limited marketing budgets including schools, non-profits, small-businesses and individual service providers.



Image courtesy of RenjithKrishna/