Four Reasons Why Selfies are Making Waves and Getting Customers!
Ever since Ellen DeGeneres made waves by posting the Oscar night selfie of herself surrounded by A List celebrities, selfies as a marketing tool are getting attention and being taken seriously. They are being used increasingly in business marketing to capture attention and engage potential customers. Here are four key reasons why they are working:
- Show humanness: Imperfection reveals a human side to an organization that makes it much more relatable to prospective clients.
- Remove barriers: Glossy, slick videos put a barrier between a company and its prospective clients. They allow businesses to ‘hide’ behind the professional polish that an ad agency adds. Selfies remove that barrier and let people in.
- Build trust: Eye contact and speaking directly to your audience helps build trust. You are your business. Communicating to your prospects in a casual, up front way speaks volumes about how you will treat them as customers.
- Selfies are the language of millennials: Millennials are a rapidly growing consumer group. Selfies are a given in terms of communication. Companies can use selfies to engage a demographic group that otherwise might not be approachable.
Selfies aren’t for every business. And, certainly, not every corporate marketer will be comfortable with ‘selfie’ produced video or photos. But for those who are ready to experiment there are plenty of apps, such as GLTYR, in the marketplace to help you get your feet wet.
If your target market includes millennials, continuing to use old, comfortable ways to market and sell may leave you treading water instead of making waves. And in today’s hotly competitive consumer markets, waves are what get noticed.
GLTYR (pronounced “glitter) is an affordable, quick and easy way to powerfully communicate your message as a multimedia web page that can be created, edited and shared entirely from a mobile device at anytime from anywhere. GLTYR is widely used by individuals, organizations and services with extremely limited marketing budgets including schools, non-profits, small-businesses and individual service providers.
Photo courtesy of ambro/freedigitalphotos.net