The Five Rules of Social Media for Realtors
When used correctly, social media can be a powerful tool for realtors. The problem is that too often it is used as an online ‘bulletin board’ to post endless photos of properties. While this may seem like an easy way to keep your social media presence alive, in fact it is doing little more than serving as a place holder.
The good news is that, with a little more dedication, your social media program can be a strong tool to help build your presence and your clientele. If you adhere to the rules below and don’t give up, you will start to see results:
1. Provide value. That means posts like ‘Tips for improving your home’s curb appeal’ as opposed to ‘Stopping for a latte Grande at Starbucks’. Which would you prefer if you were looking for a realtor to sell your home?
2. Cater your messaging to fit the platform. One size doesn’t fit all. Don’t expect the same link or post to resonate equally across platforms. Take time to consider the demographics of your prospective clients and which social platforms are dominant for each. Shape content accordingly.
3. Keep it local. While it’s true that your Tweets and posts can cross continents, you are a real estate agent with a territory. Each platform allows ways to grow local followers. Take the time to learn how and narrow your focus. Your message will be much more effective.
4. Never, ever pay for likes and follows. Tempting as it is, those offers to bump up your hits, likes, and followers by the thousands will fill up your account with thousands of bogus names while emptying your pockets. Rule of thumb: If you want it built right; build it yourself.
5. Dedicate the time it deserves. One of the biggest mistakes you can make is to squeeze in your social media when you have time. The problem is, you won’t. And your social media program will suffer from ‘on-again, off-again’ involvement. Hint: Do you social each morning before you get distracted by emails. Set aside about 30 minutes each day.
Above all think of your social media as an extension of the value you provide to your clients. According to Guy Kawasaki, quoted in a recent Inman article, “A good framework for agents is to think of social media as steroids for word-of-mouth reputation building.” We agree.
GLTYR is a mobile multimedia content creation and sharing service for real estate professionals and other small business service providers to quickly engage and build trust with their customers. GLTYR makes it faster, simpler and less expensive to create multimedia ads than what currently exists today.