The Five Rules of Social Media for Realtors

When used correctly, social media can be a powerful tool for realtors. The problem is that too often it is used as an online ‘bulletin board’ to post endless photos of properties. While… Continue reading

Selling Real Estate to Millennials: Three Ways to Engage Them

According to a recent report from NAR  (National Association of Realtors) Generation Y comprises the largest share of home buyers at 31% of homes sold. And it was just yesterday that these kids… Continue reading

Rules of Engagement for Realtors: Two Ways to Engage Prospects and Build Trust

When you became a real estate agent, you knew that you were entering a very competitive field. For every community there are multiple agents, all vying for the same handful of buyers and… Continue reading

Technology for Realtors: Three Tools You Can’t Afford Not to Use

We recently came across an interesting article by Mike Wheatley in Realtybiznews which points out how technology is helping to transform the way realtors do business with their clients and vice versa. What… Continue reading

Real Estate Agents and the ‘First Impression’: Three Ways to Control It

There are several important qualities that home buyers and sellers look for when evaluating a real estate agent. But there is one all-encompassing attribute that hits on all these touch points, and that… Continue reading

Five Sure Ways For Realtors to Get Your Newsletters Opened and Read

If you are a realtor and you are not yet distributing your own newsletter, you are missing out on a key element of marketing that can positively impact your sales in 2015. If… Continue reading

Real Estate Professionals: Two Key Ways to Augment Your Website Presence

Websites are necessary. They serve not only as a platform for showcasing your properties, but as a useful tool to share expertise, knowledge and build trust among clientele and prospects. Even the best… Continue reading

Marketing for Real Estate Professionals: Is Video Enough?

The use of video as a ‘personal introduction’ tool for real estate professionals is starting to gain serious traction for realtors who want to stand out in the crowd. A recent blog by… Continue reading

Real Estate Agents: To get the sale, sell yourself!

If you ask a realtor to describe how he or she prospects for new clients, most likely you will get a description of how they are marketing their properties — postcard mail-out campaigns,… Continue reading

Five Trust-Building Questions For Real Estate Agents: Can You Answer Them?

Seasoned real estate agents know the importance of establishing trust and building confidence with their prospective clients. Unfortunately, that trust can be hard earned. According to a Google Consumer Survey, 67.5% of Americans… Continue reading