Realtors: How to Compete in a Crowded Marketplace

For every home buyer or seller, there are dozens of realtors clamoring to be the one whose phone rings. If you are a realtor struggling to compete with all the other realtors in… Continue reading

How to Market Your Medical Practice to a New Generation: First Get to Know Them

As the Affordable Care Act “Obamacare” continues to roll out, the hope is that more young people will sign up and start scheduling doctor and dentist visits. Medical practitioners are scrambling to understand… Continue reading

Three Ways Realtors Get New Business: Not What You Might Think!

Recently the National Association of Realtors’ 2014 Home Buyer and Seller Generational Trends report was issued. Interestingly enough, some of the marketing tools one might expect to be heavy hitter lead generators only… Continue reading

Marketing Your Medical Practice: Do Personal Commercials Build Trust?

If you are a physician or medical practitioner, you are aware that the fear of the unknown is often a huge factor that keeps potential patients from setting up appointments with a new… Continue reading

How To Make a “Spot” Commercial For Your Business

If you are selling a service, rather than a product, then you know that the way you present yourself is a big part of the sale. Doctors, dentists, therapists, realtors, financial advisors—all need… Continue reading

The 4-D Elevator Pitch in Thirty seconds

The Elevator Pitch has taken on a new look and feel, as more businesses incorporate multimedia into their promotional campaigns. When was the last time you took a hard look at your elevator… Continue reading

Video Marketing: What You Need to Know

It’s no wonder why popular platforms like Pinterest, Instagram and Facebook continue to attract millions of users worldwide. According to a study conducted by the 3M Corporation and Zabisco, 90% of information transmitted… Continue reading

Video Tips: How to Make the Best Impression in Thirty Seconds

Whether it’s to explain your services to potential clients or to add to a resume, many people turn to video as a good media to introduce themselves, their talents, or their businesses to… Continue reading

Short-Form Videos: Great for Short Attention Spans, But What About Lasting Impressions?

Move over YouTube! According to imediaconnection, 200 million+ users are now using mobile based short-form videos such as Instagram, Snapchat and Vine. And amazingly enough, about a year ago they were virtually unheard… Continue reading

Greeting Cards: 6 Reasons to Try Something Different

Most of us send cards or include them with gifts. Yes, they’ll set you back a few dollars (actually about $3-$5) and you have to remember to buy one in the first place.… Continue reading